Indians can shop on Amazon in Hindi
Amazon is trying out new and different ways to attract more users and customers in India by providing the ability to shop in Hindi.
India has more than half a billion users with Hindi as their mother tongue, compared with around 200 million English speaking users.
This functionality is only available for Android users while its release date for the Apple iOS or Desktop version is not provided by Amazon.
Amazon came up with "commonly used terms over perfectly translated words" by assembling a team of language experts to make it easier for Hindi readers. And as per the statement from Amazon India's vice president of category management "Our aim is to ensure any customer can find anything they want on Amazon.in, anytime and anywhere irrespective of the language they speak or where they come from".
Amazon is trying to come up with more local languages in its push to capture more customers across India by capturing more than 500 million smartphone users. For now, though users would not be able to write reviews in Hindi.