Bheeshma Is Going Towards Success
There is a good demand for the theatrical and non-theatrical rights of the movie. The producers didn’t sell the rights of Bheeshma for fancy rates, but they have already made a 10 Cr profit before its release.
The Andhra area rights were sold out for Rs 8 Cr, the Nizam for Rs 4.5 Cr and Ceded rights for 2 Cr. Overall, the theatrical business of the film has been closed for approx Rs 20 Cr, including overseas and others. The budget of the film is around Rs 25 Cr and non-theatrical rights have earned Rs. 15 Cr. So, the producers of the film have made a profit of Rs 10 Cr before the film releases.
Nithiin and Rashmika Mandanna starrer Bheeshma is directed by Venky Kudumula and is bankrolled by Suryadevara Naga Vamsi under Sithara Entertainments, whereas Mahati Swara Sagar is composing the music for the film.